16 Mar Connecting the Digital Dots
In 2013, Social Media Today announced 2013 as ‘The Year of Integrated Marketing.’ And still, in today’s world, companies often approach digital marketing in a sporadic, disjointed manner – forgetting the importance of a consistent presence online. By establishing a seamless presence, and conveying relevant messaging, businesses can attract new prospects and stay connected to existing customers.
Is trust important?
Brand loyalty and engagement is driven by trust. In recent studies it was found that between 80 – 90% of customers check online reviews before they buy a product and around 70% of people trust online brand reviews. According to a recent article on Yahoo Finance, things such as social awareness, authenticity, and creating meaningful value were some of the reasons why consumers trusted brands. People have moved from being ‘consumers’ to ‘prosumers’ with far more influence than ever before. Rather than simply “consuming” products, people are becoming the voices of those products and significantly impacting the success of companies, products, and brands, particularly through their involvement on social platforms. Consumers are looking for progressive brands that are ethically correct and as sustainable as possible.
Why is engagement important?
To quote TodayMade.com, “Not so long ago, the better product won. Customers bought things because of the features and benefits they provided. The guy with the best pencil eraser could win. But now, things are different. The guy with the best connection to his customer wins in today’s world.” In short – engagement demands relevance and brands need to be relevant to engage a larger audience.
It’s up to your brand to connect the dots between what the consumer wants, and what your brand offers; presenting it in such a way that the consumer sees the value your brand can add.
Need to speak to someone about your brand’s digital strategy?
Contact Jana at firstname.lastname@example.org or 073 6400 931 to set up a call.